Hard declines, expired cards, and lapsed subscriptions. Recoura finds and recovers your failed payments with invoices your customers can pay in one click.
#revenuenowCortex paid $149.00 · recovered by Recoura
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The quiet leak
A big share of your churn is due to failed payments, not cancellations
Hard declines can leave a customer's subscription canceled or suspended without notice. This involuntary churn is a large, recoverable slice of revenue.
20-40%of subscription churn comes from failed payments.
~8%of recurring card payments fail, up to 15% in some sectors.
~10%of subscribers are lost to failed payments every year.
27%of subscriptions are canceled without customer awareness.
Do the math on your own book. At $50k MRR, losing just 1% a month to failed payments costs over $30,000 a year. Recoura keeps you up to date on your business's revenue loss due to involuntary churn, then helps you recover it.
Ranges are from published 2026 subscription and payments benchmarks (ProfitWell, Recurly, Churnkey).
From failed to paid
How it works
Stripe & Square retryRecoura recovers
Declined
Payment fails
A subscription, invoice, or one-off charge is declined.
Retry window
Processor retries
Soft declines on subscriptions and invoices are retried automatically, and some are recovered.
Retries end
Recoura takes over
When retries run out, your customer gets an invoice by email, plus an in-app banner.
Recovered
Customer pays in seconds
A secure invoice hosted by Stripe or Square. Scheduled reminders stop the moment it clears.
Recover declined payments
Recoura takes over after your payment processor's retries end
Stripe and Square both re-attempt soft declines automatically, and they are often recovered. Hard declines require a recovery solution to prevent lost revenue.
Stripe & Square
Built in
Built in: Retries soft declines
Partly built in: Updates some expired cards
Partly built in: Basic failure emails
Partly built in: Basic churn analytics
Not built in: Hard declines
Limited insight into failures
Not built in: In-app banners
CortexCard declined$149
KestrelInsufficient funds$199
Harbor CoffeeExpired card$89
Summit GearLost card$129
RotterdamCard declined$129
Recoura
What Recoura adds
Hard declines & expired cards
Tracks all failed payments
Automatic or manual recovery
Sequence-aware email templates
Custom branding & wording
Embed customizable in-app banners
Weekly AI-generated churn reports
Free dashboard · Connect in minutes
Subscriptions, invoices and one‑off charges. One dashboard. Every failed payment, recovered your way.
Free dashboard
Connect Stripe or Square and see every failed payment, why it failed, and the revenue at risk.
Revenue at risk$483.50$354.505 actionable failures4 actionable failures
Recovered revenue$1,108.00$1,237.00Paid Sep 7 – Oct 7
Automatic reminders
Branded emails go out on the cadence you set, until the invoice is paid or the schedule runs out. Your logo, colors, and wording.
Day 1Sent
Day 3Sent
Day 7Today, 9:00 AMSent
Day 14Scheduled
MMaple Lane Studio
Complete your payment
Your recent payment of $129.00 to Maple Lane Studio was declined.
Complete payment
AI-drafted emails
Optional AI drafts in your business's voice and tone, reviewed and saved by you.
All remindersDay 1Day 3Day 7Day 14
Subject
Your payment to {business} was declinedA quick note about your {item}
Message
Hi {customer},Your payment of {amount} for {item} didn't go through. No worries, you can complete it below.Hi {customer}, your {amount} paymentfor your {item} didn't go through.Usually it's just an expired card.
Draft with AISave
One-click requests
See why each payment failed, then send a payment request in one click, or copy the invoice link and reach out yourself.
Rotterdam RoastersInvoice · expired_card
$640.00
Fig & Olive CateringOne-off · card_declined
$142.00
Send requestRequest sent to Rotterdam Roasters
In-app banners
A banner inside your app notifies customers when their payment method needs to be updated. Catch customers before their failed payments turn into involuntary churn.
app.yourproduct.cominvoice.stripe.com
Your last payment of $29.00 didn't go through. Update your payment method to keep your subscription active.
Update payment method
Invoice paid$29.00Visa •••• 4242Powered by Stripe
Slack and Teams alerts
Receive Slack and Teams notifications the moment a payment fails or is recovered.
# paymentsAvailable for Teams
RecouraAPP9:41 AM
⚠️ Payment failed from Fig & Olive Catering: $142.00 (Card declined). Open Recoura to recover it. View invoice
Stripe users can install Recoura directly from the Stripe App Marketplace. You can also click Connect in Recoura's settings and approve access on each provider's permissions page. Recoura never sees your password and doesn't require API keys. We store a single account identifier for Stripe. Square requires an access token to read your data, so that token is stored encrypted at rest and never leaves our server. You can revoke access at any moment in Recoura's settings or straight from your provider dashboard. See our blog for more details: Connecting your Stripe or Square account.
I bill in more than one currency. Does that work?
Yes, and each currency is kept separately. Your revenue at risk, recovered revenue, and customer list are all held separately per currency. Currencies with no decimal places, such as the Japanese yen and Korean won, aren't supported yet.
What about payments Stripe flags as fraud?
The platform ignores them. We don't pull any transactions that have been flagged as fraud by Stripe Radar.
What data does Recoura actually store?
As little as we can. We keep a rolling 90 days of failed payments, a lightweight summary of your subscriptions (status and monthly value), and a log of the recovery actions taken on your behalf. Successful payments are read from your provider on demand and never stored, older records are deleted automatically, and card numbers never touch our servers at any point. They stay with Stripe or Square.
Who builds Recoura, and where?
Recoura is developed in the United States by Recoura Technologies. The software is designed, written, and maintained here in the US. No offshore development shop, and no outsourced customer service.
Can Recoura move money out of my account?
No, and it can't be configured to. Recoura prepares and sends invoices through Stripe or Square. We hold no balances, initiate no transfers, and store no card details. Recoura's sole purpose is to recover lost revenue due to failed subscription renewals, invoices, and one-off charges.
Could a customer ever be double-charged?
The Recovery Guard prevents double charges. Before anything is sent, manual or scheduled, it verifies the status of the transaction against your live provider. If it's already been paid, is still being retried, or has already been recovered, our recovery engine doesn't take action on it.
What happens the moment a customer pays?
Stripe or Square notifies us as soon as the payment clears, and the recovery campaign is marked off as complete. Any scheduled reminders for that payment stop instantly, and if you've connected Slack or Teams, your team gets the good news in the channel of your choice.
What if I want to leave?
Disconnect from Recoura's settings or revoke access from your Stripe or Square dashboard, whichever you prefer. Either way, our access ends immediately and the connection is forgotten (and any stored Square token is removed). Your account, your customers, and your billing carry on exactly as they were.
Start recovering lost revenue
Connect Stripe or Square in minutes. Subscription plans start with a 14-day free trial.